![]() ![]() So why, after years of speculation that Apple could buy a movie studio or Netflix, is the company finally making shows? But eventually he plans to go beyond music and has discussed possible ideas with his friend Brian Grazer, producer of Empire and Genius, and director J.J. Just last week, Apple announced it had acquired a couple of documentaries screening at the Tribeca Film Festival, one about music impresario Clive Davis and another about Bad Boy Records, the house that Diddy and Biggie built.Īpple Music honcho Jimmy Iovine told Alex Webb and me that Apple Music could release as many as 10 original series by the end of the year, including will.i.am’s Planet of the Apps and Carpool Karaoke, a spinoff of James Corden’s popular celebrity singalong segment.įor the moment, Iovine is mostly focused on music-related video, including a possible sequel to R. ![]() One player who won't be hosting a party is Apple, but the world's most valuable company is attracting a lot of attention with its recent investments in original programming. Twitter, Hulu, Google and Vice will spend the week pitching advertisers on their best shows just a couple weeks before CBS, NBC, ABC and Fox do the same. Good morning from New York, where executives from Los Angeles and San Francisco have descended for the annual NewFronts.
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